THE SHORTCUT FROM DISCOVERY TO PURCHASE
Turning discovery into purchase, TikTok Shop is the next big ecommerce solution
Gen Z love TikTok. With over 27 million active users on the platform, it’s the go-to place, with users opening the app on average 16 times a day to discover new brands and, more importantly, buy new products.
83%
of users say TikTok played a role in their purchase decisions*
71%
of users made an unplanned purchase because of TikTok*
24%
of users discovered a new brand through TikTok*
So, if you’re trying to reach a new audience, there’s no better place to showcase your brand. And TikTok shop is the best platform to turn initial discovery into instant purchase.
To ensure our clients can take full advantage of this brand-new social commerce ‘closed-loop’ channel, we have worked closely with TikTok to test and develop everything from shoppable video to livestream shopping – becoming a TikTok agency partner.
We’ve built a specialist team of livestream presenters, influencers, curators and engineers who have already delivered hundreds of hours of livestream shopping activations from our two dedicated TikTok studios in London’s West End – all via our SMP TikTok ‘owned’ accounts.
Our Tik Tok advertising experts can help brands create their own vibrant TikTok Shop where users can purchase products directly, using one of three different channels:
- Short Video: Ideal for single product focus and educational content
- Livestream: Ideal for event driven focus e.g., launch/sale/EOL
- Product Showcase: Ideal for showcasing portfolio and product content
Although still in its infancy, TikTok Shop is growing rapidly as entertainment-based content and authentic live interactions keep users coming back and spending more.
300%
growth in daily GMV**
100%
growth in GMV per ‘000 views**
600%
growth in live commerce creators**
150%
average daily unique paid views**
Brands from Health & Beauty, Fashion, Tech, Entertainment and Gaming are reaching new audiences via TikTok, building brand awareness and gaining large followings. Our TikTok team can help you build your audience and drive sales through your very own TikTok Livestream commerce channel.
*TikTok EU Holiday Shopping Behaviour Study, 2020.
**TikTok Shop UK Internal Data from Sept. / Oct. 2021. Figures provided are with reference to month on month growth.
Contact Us
If you’d like to find out more about Digital Commerce and how we can help your brand make the most of the opportunities available, we’d love to hear from you. Drop us an email at hello@wearesmp.com or fill out the form below:
SMP,
WeWork,
Aldwych House,
71-91 Aldwych, London,
WC2B 4HN
United Kingdom
Tel: +44 (0)20 3923 4750
Office Hours:
9.00am to 5.30pm GMT
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