Whether you’re a new ecommerce business starting out or an established brand with years of experience under your belt, boosting ecommerce store sales can be an essential part of meeting business targets and gaining an advantage over competitors.
So, here are five proven ways to boost sales and drive traffic to your website…
1: Ecommerce PPC
Investing in PPC advertising is a quick and easy way to drive both traffic and sales. When run alongside your other marketing strategies, PPC can help your brand and products achieve top positions in the search results – for just a small cost per click.
There are lots of different ad types available, giving you the flexibility to experiment with different ad copy and imagery to see what works hardest to drive the best ROI. Which is why it’s sensible to work with an ecommerce PPC agency, who will be able to ensure everything is set up correctly to achieve the best possible results. But there’s another benefit too.
The specialist agency team will be able to help set up tracking on your website, linked with Google Ads. The data collected will give you an insight into the users who click on your ads, so you can better understand how they behave on your site. This data is invaluable in helping you refine your advertising campaigns to make them even more effective.
2: Content Marketing
Getting your content right is vital to making the most of all the opportunities from ecommerce marketing, as it’s the secret to gaining organic rankings. Enticing product copy is at the heart of ecommerce content marketing, supported by strong product imagery to draw shoppers in and encourage them to buy. Businesses should also create strong blog content about their brand, products and category to share across social and other platforms, so that more people become exposed to who you are, what you do and what you stand for.
3: SEO
Your ecommerce digital marketing strategy should be centred around SEO and improving your website visibility. If your website was built some time ago without SEO in mind, there may be factors hindering its success. A specialist digital marketing agency can perform an audit of your website and give you detailed analysis of what improvements you could make. It takes more than optimised product pages to gain new customers and increased SEO rankings.
4: Video
Did you know that users spend 88% more time on a webpage where video is included? Video demonstrations of products not only increase the average time someone spends on a page, but also help showcase your product in all its glory. Time is precious, so many users prefer to watch a quick, entertaining video to learn about your product rather than read large amounts of text.
5: Promotions
It’s no secret that many customers are looking for the best deal they can find. Offering a good discount can be the difference between them choosing your product over your competitors. Whether it’s the holiday season or payday weekend, a site-wide discount can help convert customers who have been on the fence about purchasing. You could also consider using email marketing to send out personalised discount codes to customers who have left items in their basket and not purchased. It makes them feel valued and can be the tipping point to closing the sale.
We are SMP, a digital commerce agency that make every moment shoppable. For more information on how we can help you boost sales and create a bespoke marketing strategy tailored to your needs, talk to one of our experts today.