More and more brands are realising the potential of TikTok to raise awareness of their products and drive sales with a previously untapped demographic. Unlike other social media channels, TikTok is primarily used by people under 25 who are actively seeking out new brands to follow and products to try. But to authentically engage this audience, you need to seriously re-think your marketing strategy because the ‘hard-sell’ approach simply isn’t necessary.
Get your TikTok advertising right, and the rewards can be huge. Brands who see their products go viral on TikTok receive extraordinary numbers of sales. So, how do you make your product TikTok famous?
Have A Great Product
Showcasing the right product on TikTok is critical – it needs to be relevant to the younger audience. If it’s not, no matter how much visibility you give it, your audience simply won’t engage. So, keep in mind that you’re connecting with a much younger audience than on other social platforms. To ensure you get it right, maybe focus your initial efforts on a product that’s already a best-seller, as you know it’s a customer favourite and people want it!
Without followers, it can be difficult to get your content shared. Regularly post to TikTok and create a brand persona that can be seen across all your posts. Once you have a solid following, making your products go viral on TikTok is far more attainable as your Tik Tok advertising will be more effective.
There are always new trends doing the rounds on TikTok, whether it’s a new dance craze or comedy sketch. Get your team involved and show the lighter side of your brand. It’s this content the younger TikTok audience want to see.
Try different things and monitor your performance to see what content is working best. It can be hard to step away from the more formal side your brand’s advertising. But if you can let go a little and have fun, you’ll reap the rewards.
If you’re looking to advertise on TikTok but don’t know where to start, call our specialist TikTok agency team to discuss a strategy