smp London
Peter Martin
+44 (0)20 3923 2129
peter.martin@wearesmp.com
smp Dublin
Jason Kidd
+44 (0)20 3923 4776
jason.kidd@wearesmp.com
smp San Francisco
Glen Mellinger
+44 (0)20 3923 4750
glen.mellinger@wearesmp.com

Fitbit

Fitbit

Fitbit

We helped shoppers find their fit

We commissioned an extensive pan-European research study to look at how shoppers interacted with Fitbit POP. We discovered that, more than anything, they wanted to see the products; to touch them, feel them and try them on. The products are worn 24/7, a style statement that’s always visible. So, getting a sense of what they look like on, is an important pre-purchase consideration.

Working with specialist suppliers, we designed and built custom-made fixtures and bespoke POP that allowed live products to be displayed for the first time, giving shoppers a much more interactive experience. We simplified product categorisation and used lifestyle imagery to help shoppers navigate the tracker and smartwatch product range and find the Fitbit that was the perfect fit for them.

Contact us

If you’d like to find out more about Digital Commerce and how we can help your brand make the most of the opportunities available, we’d love to hear from you. Drop us an email at hello@wearesmp.com or fill out the form below:

    SMP, Aviation House,
    125 Kingsway, London,
    WC2B 6NH,
    United Kingdom

    Tel: +44 (0)20 3923 4750

    Office Hours:
    9.00am to 5.30pm GMT

    Global Operations

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