smp London
Peter Martin
+44 (0)20 3923 2129
smp Dublin
Jason Kidd
+44 (0)20 3923 4776
smp San Francisco
Glen Mellinger
+44 (0)20 3923 4750

Blood Monkey



We gave Amazon shoppers a little ginspiration

Where once only a handful of gin brands competed for shopper attention, now there are thousands. So, launching a new gin is no small feat, especially when you’re launching on Amazon.

To give Blood Monkey the standout it needed in such a competitive environment, we used strong brand assets and a bold playful tone of voice to allow the brand’s unique personality to shine through. In doing so, we created a page that entertained as well as educated.

We crafted copy that wove key search terms into the brand narrative, dramatically improving SEO and making it easier for shoppers to discover Blood Monkey for themselves. And we made the most of the gin’s cheeky brand identity to create a social campaign that grabbed attention on Instagram to funnel sales straight to our new Amazon page.

The combination of bold content, audience insight and smart media helped us increase revenue week-on-week and triple sales in the week running up to Black Friday. And within two months of launch, we’d helped the brand achieve top 5 status in the category.

Contact us

If you’d like to find out more about Digital Commerce and how we can help your brand make the most of the opportunities available, we’d love to hear from you. Drop us an email at or fill out the form below:

    SMP, Aviation House,
    125 Kingsway, London,
    WC2B 6NH,
    United Kingdom

    Tel: +44 (0)20 3923 4750

    Office Hours:
    9.00am to 5.30pm GMT

    Global Operations

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