smp London
Peter Martin
+44 (0)20 3923 2129
peter.martin@wearesmp.com
smp Dublin
Jason Kidd
+44 (0)20 3923 4776
jason.kidd@wearesmp.com
smp San Francisco
Glen Mellinger
+44 (0)20 3923 4750
glen.mellinger@wearesmp.com

Andrex Wateraid

ANDREX

ANDREX

We used VR to bring third world conditions home to Andrex shoppers

Having access to safe drinking water and clean sanitation is something most of us take for granted. But we needed Andrex shoppers to understand just how harsh day-to-day life is in developing countries to help raise money for the charity WaterAid.

So we created a VR experience in stores to bring the reality home to them, enabling shoppers to see life through someone else’s eyes. It made the problem real for shoppers and helped them connect emotionally with the brand, which helped influence purchase decisions at aisle.

20%

sales uplift

100k

consumers reached

54%

of shoppers hadn’t previously bought the product

Contact us

If you’d like to find out more about Digital Commerce and how we can help your brand make the most of the opportunities available, we’d love to hear from you. Drop us an email at hello@smp.uk.com or fill out the form below:

    SMP, Aviation House,
    125 Kingsway, London,
    WC2B 6NH,
    United Kingdom

    Tel: +44 (0)20 3923 4750

    Office Hours:
    9.00am to 5.30pm GMT

    Global Operations

    SMP San Francisco
    Glen Mellinger
    +44 (0)20 3 923 4750
    glen.mellinger@smp.uk.com

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