Andrex Wateraid



We used VR to bring third world conditions home to Andrex shoppers

Having access to safe drinking water and clean sanitation is something most of us take for granted. But we needed Andrex shoppers to understand just how harsh day-to-day life is in developing countries to help raise money for the charity WaterAid.

So we created a VR experience in stores to bring the reality home to them, enabling shoppers to see life through someone else’s eyes. It made the problem real for shoppers and helped them connect emotionally with the brand, which helped influence purchase decisions at aisle.


sales uplift


consumers reached


of shoppers hadn’t previously bought the product

Contact us

If you’d like to find out more about Digital Commerce and how we can help your brand make the most of the opportunities available, we’d love to hear from you. Drop us an email at or fill out the form below:

    Aldwych House,
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