smp London
Peter Martin
+44 (0)20 3923 2129
peter.martin@wearesmp.com
smp Dublin
Jason Kidd
+44 (0)20 3923 4776
jason.kidd@wearesmp.com
smp San Francisco
Glen Mellinger
+44 (0)20 3923 4750
glen.mellinger@wearesmp.com

BRIGHTON GIN

BRIGHTON GIN

BRIGHTON GIN

We helped Brighton Gin dip their toe in the water

Brighton Gin’s Facebook audience is loyal, but relatively local. They wanted to broaden their appeal, raising brand awareness and driving sales in the run-up to Christmas.

We helped them explore new platform opportunities, targeting additional customers with a paid social media advertising trial that allowed us to test different executions and messaging – adapting each wave to maximise effectiveness.

We advised on best-practice creative and formats to help the client engage with Christmas shoppers and capitalise on the lucrative seasonal market. We then set up the media campaign, building custom mass audiences and lookalike audiences from owned website data.

And to maximise RoAS, our specialist team managed the media campaigns and advertising budget. The result, a 100% uplift in revenue.

Contact us

If you’d like to find out more about Digital Commerce and how we can help your brand make the most of the opportunities available, we’d love to hear from you. Drop us an email at hello@wearesmp.com or fill out the form below:

    SMP,
    WeWork,
    Aldwych House,
    71-91 Aldwych, London,
    WC2B 4HN
    United Kingdom

    Tel: +44 (0)20 3923 4750

    Office Hours:
    9.00am to 5.30pm GMT

    Global Operations