smp London
Peter Martin
+44 (0)20 3923 2129
peter.martin@wearesmp.com
smp Dublin
Jason Kidd
+44 (0)20 3923 4776
jason.kidd@wearesmp.com
smp San Francisco
Glen Mellinger
+44 (0)20 3923 4750
glen.mellinger@wearesmp.com

WD_BLACK

WD_BLACK

WD_BLACK

To create standout for WD_BLACK™, we played a different game to the competition

When creating content for the new range of WD_BLACK Game Drives, we looked to connect with gamers in a totally different way.

Under the campaign platform ‘Performance storage, purpose-built for gaming’, we created pieces of content that used the brand’s gaming heritage and expertise to focus on authenticity – giving gamers a reason to trust the WD_BLACK brand.

Instead of only talking about product and spec, we built a calendar of bespoke content that we knew would resonate with our audience. From partnerships with studios and interviews with developers, to passion projects such as building our own gaming rig and customising drives, our content cut through to create a genuine connection with gamers.

Contact us

If you’d like to find out more about Digital Commerce and how we can help your brand make the most of the opportunities available, we’d love to hear from you. Drop us an email at hello@wearesmp.com or fill out the form below:

    SMP, Aviation House,
    125 Kingsway, London,
    WC2B 6NH,
    United Kingdom

    Tel: +44 (0)20 3923 4750

    Office Hours:
    9.00am to 5.30pm GMT

    Global Operations

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