Brighton Gin’s Facebook audience is loyal, but relatively local. They wanted to broaden their appeal, raising brand awareness and driving sales in the run-up to Christmas.

We helped them explore new platform opportunities, targeting additional customers with a paid social media advertising trial that allowed us to test different executions and messaging – adapting each wave to maximise effectiveness.

We advised on best-practice creative and formats to help the client engage with Christmas shoppers and capitalise on the lucrative seasonal market. We then set up the media campaign, building custom mass audiences and lookalike audiences from owned website data.

And to maximise RoAS, our specialist team managed the media campaigns and advertising budget. The result, a 100% uplift in revenue.