We began with an audit that made both strategic and account recommendations. The Sewing HQ appointed us with immediate effect, and together we set out a three-month plan to drive sales, profitability, and cost efficiency.

We were given a ROAS (Return on Advertising Spend) target of 2.5 or above to ensure maximum profitability. To achieve the target, we implemented a dual strategy approach for our Amazon PPC campaigns. We created awareness campaigns to increase the brand’s presence on Amazon, and sales focused campaigns for top performing products that would build on the sales figures we’d inherited. That way, we’d be able to show an immediate improvement once our campaigns kicked in.

But that was just the start. We looked at everything from account set up to fulfilment and discovered that the client was using Fulfilled by Merchant (FBM) shipping. It meant they were losing out to competitors using the Fulfilled by Amazon (FBA) shipping who could offer much faster delivery times through Amazon Prime.

So, to level the playing field, we recommended that the client enrolled relevant, smaller products in the Amazon FBA Small and Light programme. It offers reduced fulfilment costs on eligible products and uses Amazon FBA to ship the items out to customers. But perhaps more importantly, it awards the items the Amazon Prime badge on the listing which can help to increase sales.

This small change made a dramatic difference, generating an uplift in sales of close to 300%. And all of this in our initial three-month trial period. It was a great result, but by no means the only one: